Want to learn a secret on how to make a business go from alright to DYNAMITE!? Then keep on keepin’ on, my friend!
First question for ya: Should your business use digital marketing?
Sarcastic Answer: Does a bear shit in the woods?
Serious answer: YES yes YES yes YES
Why might you ask? Let me tell you a little bit about what’s up with marketing…
Marketing: The activity used to connect your audience to the desired product at the right place and at the right time.
That means you need to meet the customers where they are spending most of their time- and like the social introverts we have become; everyone is on the INTERNET.
Today, people spend almost double the amount of time online than they used to 12 years ago! Because of this, the way people buy has changed tremendously meaning traditional marketing isn’t the cat’s meow like it once was.
Because of the technological change of pace, this is where Digital Marketing comes into play
What IS digital marketing?
-The marketing of products or services using digital technologies, mainly on the Internet, using mobile phones, display advertising, and any other digital medium.
It’s not the size of the dog that’s in the fight – it’s the size of fight inside the dog 😉
One of the beauties of using Digital Marketing is that evens out the playing field for any business involved, whether your business is small or medium sized, it can now compete with the big dogs- thanks to online digital advertising.
Here are 3 no-brainer reasons why you should use Digital Marketing.
$$$ $ave $ome Green $$$
As the cost of everything in life keeps shooting up, the cost of digitally producing creative and strategic marketing is going DOWN (compared to only using traditional marketing). Multiple small business owners have reported saving money with digital marketing compared to using traditional marketing. One of the main reasons for this is because of Digital Marketing’s ability to implement spur of the moment updates. The internet allows us to update anything at a snap of a finger, which ultimately saves money and time that is normally spent updating catalogs, brochures and any other traditional marketing tactics. The amount of money you spend for marketing online can also be changed with minimum effort (this is especially handy if business fluctuates).
It’s a dog eat – dog world in business and your competition is also out there seeking the business of YOUR prospective customers. If they are not already using online marketing strategies to attract these customers, it will not be long before they do. So with the help of Digital Marketing you can…
Keep Yo’ Eyes on the Prize -Target your specific customer
Digital Advertising has more benefits than just being inexpensive. With it, you can directly target your potential consumers and gain peace of mind knowing that your advertising methods are beneficial. Digital Marketing allows you to have complete control of who you direct the message to; you can get crazy specific and focus marketing efforts on a certain geographical area, customers of a certain age, or even target people with a particular occupation.
Overall, Digital marketing creates more precise and favorable interaction with your targeted audience (YAY). And as if it isn’t wonderful enough, It also helps build trust with potential customers! It pulls this off because of consumers ability to interact online! Studies show that 90% of consumers are more likely to use your product/service if it comes from a reference they know or by reading reviews online.
AND since you can reach a larger group of people who need your product, this ultimately leads to more LEADS <3.
From Rags to Riches- Website Traffic Getting Higher & YOU Getting More Buyers 🙂
The difference between a successful and a failed business is one thing; productive consumer interaction. Like stated above- you’re saving money by using Digital Marketing as well as targeting the right people, so the next step is to turn your can’ts into cans and dreams into plans…. Or in other words turn the potential buyer into a devoted consumer. #leggo
Digital Marketing leads to conversions: whether your website traffic generates a lead, subscriber, or sales. By using digital marketing expertise, targeting the right customers will not only bring website traffic, but will also convert into actual leads or sales! *Yay for making your advertising efforts beneficial!!* AND since it’s digital marketing, we can use our handy dandy analytical tools so you can can see the actual results!! Really, you can see if they are a new customer, returning, how long they spent on your page, how many people saw the ad and how many times it was clicked. By using our creative wording and pictures, we can encourage potential customers to do any of the specific actions you want to generate leads! Crazy? Nah, just our expertise hehe.
It’s a no brainer to want to save dollars, target the customers who need your product or service, as well as bump up sales! Big or small, Digital Marketing is for them all! Give Red Lab Technologies a bark and let us take your business from just alright to DYNAMITE.