After taking over website servicing and digital marketing for Genesis in 2015, Red Lab was entrusted with a complete overhaul of their web identity just two years later. This overhaul included a completely redesigned website and multiple digital marketing campaigns to drive traffic to their door.
We delivered the goods and then some—Genesis saw a 300% increase in web traffic in the first week alone. That incredible stat seems almost too good to be true, but the data doesn’t lie. Read on to find out how it all went down.
“AS AN UPSTART IN A NEW INDUSTRY, WE HAVE BEEN SO PLEASED TO HAVE RED LAB AS A PARTNER…
…Whether asking them to turn around a website change quickly, or create a new online advertising campaign, we have found their work to be quick, high-quality and consistent. We could not ask for better partners.”
Martin Garcia, Vice President, Genesis Global Trading
From the initial discovery sit-down to the launch of the new website, our primary focus was to generate leads for Genesis. You need customers to make money: it’s that simple. With that in mind, we designed the whole website to steer users toward the contact forms on each page. From there, we linked the forms to their client on-boarding software.
As for the website look and feel, the Red Lab team created a visual identity that was clean, modern and befitting of a leader in the cryptocurrency industry. We employed a combination of strategic photography, icons and a distinct color palette to convey calming, trustworthy and professional.