Case Study
ETHEREUM CLASSIC
OVERVIEW
If you happen to know anything about cryptocurrency, you’ve probably come across Ethereum Classic (ETC). Prior to teaming up with Red Lab, the ETC website was a generic template built on github. If they wanted to be taken seriously as a leader in crypto, ETC needed a site that showcased their innovation and expertise. That’s where we came in.
OUT WITH THE OLD, IN WITH THE NEW
During our discovery phase, we established two main goals. Our first goal was education: display everything there is to know about ETC and cryptocurrency in a clean, easy-to-read manner. To highlight this important information, we made the site a one-stop-shop for all things ETC, from blockchain resources to community forums through crypto newsletters.
The other goal, which might even be the most important, was to bring this website into 2018. Not only was the old website cluttered and stale, it wasn’t designed to be mobile-responsive. With over half of all global web traffic now coming from mobile devices, it is essential to have a website that works on every screen. At Red Lab, we build all of our websites to be responsive, ensuring every potential customer has the best experience, no matter what device they’re using.
YOUR ONE-STOP-SHOP FOR ALL THINGS ETC
ETC needed more than a cool new website. One of the main purposes of the site was to provide good, informative content to educate developers and investors alike.
The old ETC website had tons and tons of great information. However, it wasn’t very organized; the amount of clutter made it hard to find the right insights. To improve the user experience, we created a site navigation that clearly defines the type of information ETC offers and highlights the most popular resources. We also added a feed to the homepage that populates the most current ETC blog topics from Medium by the leaders in the field.