RED LAB IS HIRING!

DIGITAL MARKETING SPECIALIST

Red Lab is looking for the next member to join our Digital Marketing team. This person will be responsible for executing Search Engine Optimization techniques and implementing Paid Search campaigns, as well as Display, Remarketing and Social Media Advertising Campaigns. The ideal candidate should feel comfortable handling multiple responsibilities at one time and be confident when presented with new challenges and projects.

A DAY IN THE LIFE OF A DIGITAL MARKETING SPECIALIST

The digital marketing world is quite dynamic, and thus, the role of Digital Marketing Specialist will need to be able to think on their feet, research, and learn quickly. Even though each day can feel like a new adventure, there are four core areas for which a Digital Marketing Specialist is responsible.

DAY-TO-DAY MANAGEMENT & MAINTENANCE

  • Work with other members of the Digital Marketing team to implement strategies that meet and exceed client expectations.
  • Keep client campaigns on budget and provide recommendations for budget changes, when necessary. 
  • Monitor keywords and manage negative keyword lists.
  • Identify and act upon opportunities to improve performance.
  • Communicate with third party vendors.

RESEARCH & STRATEGY

  • Stay up-to-date on the latest digital marketing trends.
  • Assist sales team in pulling audits and conduct keyword research to determine overall opportunity for prospects.  

EXECUTION & OPTIMIZATION

  • Implement tactics of each campaign.
  • Optimize campaigns to achieve client goals.
  • Make recommendations for improving campaign success to account lead.
  • Determine the most effective allocation of budget. 
  • Ensure campaigns are following best practices.

REPORTING

  • Ensure tracking and goals are set up and filtering properly. 
  • Tell the story of the clients’ campaigns through analytics, charts, and written analysis.
  • Compile reports in a way that the client will understand the results.

QUALIFICATIONS AND QUALITIES WE’D LIKE TO SEE IN A DIGITAL MARKETING SPECIALIST

We are looking for someone with 2+ years of hands-on digital marketing experience who has an understanding of current digital marketing trends, best practices and technical skills in Search Engine Optimization and Search Engine Marketing.

Experience with Google Ads and Google Analytics is required. Knowledge of Search Engine Optimization is desirable, and experience using Social Media Ads Managers and Excel (emphasis on Pivot Tables and Graphing) is helpful.

Trackability is one of digital marketing’s greatest perks, but it can also be one of its biggest challenges. A Digital Marketing Specialist will need to have strong analytical skills to turn data into actual business metrics.

If numbers are your friend, we’d like to be your friend too. We need someone who is mathematically competent (a.k.a. good with numbers) who is ready to put their nose to the grindstone and dig into data.

A Digital Marketing Specialist will be in charge of multiple clients who have different strategies in place. We are looking for someone who excels at multi-tasking to balance multiple client workloads and tasks across various marketing channels. This person will need to be a self-starter and know how to manage their time wisely. 

Red Lab has clients in a variety of industries. An ideal candidate will welcome the idea of becoming knowledgeable in different industries. This person will take it upon themselves to continually seek out education on trends and stay up-to-date on industry news. 

Attitude is everything. If you’ve got a can-do mindset and a positive attitude, you’ve got it goin’ on in our opinion. 

We give a damn, and you should too. We take pride in what we do and we are looking for a team member that strives to do their best every single day.

RED LAB’S COMPANY BENEFITS AND PERKS YOU SHOULD KNOW ABOUT

  • Family-first environment 
  • Competitive salary and potential bonus options
  • Ability to work remotely, as needed 
  • Two weeks of paid vacation, to start 
  • Health and Dental Insurance
  • Company covered Health Insurance: Individual – 100%, Family – 75% 
  • Company contribution to HSA 
  • Simple IRA retirement plan with company match

APPLY NOW

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